iDon't Get It

I've still got my doubts about the new Apple iPhone. (If you don't have a clue what I'm talking about, you might want to mosey along now) On the other hand, I've just watched the commercial for it which, in my opinion, is one of the best pieces of advertising I've seen in a very long time. (most likely since I first watched Cog) I absolutely cannot believe they didn't roll this out during the SuperBowl. It would have been 1984 all over again.